In 1976, Ms. Crisman’s jewelry interests brought her to the Northwest availing her buying abilities, design coordinating and international contacts at large. In 1978, she opened two wholesale jewelry showrooms, Valerie's and Diamond Lady, selling to the retail public.
During the late 1970's, Valerie offered her twin brother a complimentary gift of partnership who managed the company while Ms. Crisman returned to New York to participate in the design and production elements of jewelry manufacturing for her Northwest stores, and to head and promote a New York office focusing on high end jewelry and diamond sales. In 1985, Ms. Crisman returned to manage both showrooms due to the vacated positions of her family and manager.
An opportunity to train with the international division of a world prestigious jewelry retailer allowed her to spend summers in the South of France assisting high clientele shows for several years.